Write Content That Facilitates Buying Facilitation

Because of your sophisticated tracking and targeting, you know who’s reading your content. But do you know why they’re reading it? And how are you accessing those who could/should buy but are ignoring the articles your sending them? Content is written with different reasons in mind: for Buyer Personas to […]

A Sales Training Course Can Advance Your Skills

More companies that operate at present have no idea about how they can improve their people’s performance in terms of sales. They just hire new members of the sales team hoping that they can contribute positively to the company’s targets. There may not be initiative to train people in the […]

How To Qualify Prospects

Whether you sell on a showroom floor to mum and dads or work the corporate B2B sector this editorial will give you the basics to put in place a follow-up system that will take the pain out of qualifying a prospect. What I learned about qualifying prospects First tip – […]

Can Asking Questions Be the Answer?

The Sandler Submarine is a powerful sales tool, but like any other vehicle, it needs fuel to keep it going. The Sandler system uses many techniques to help uncover a prospect’s pain, revving up the sales engine and eventually closing more deals. One of these techniques is very simple but […]