Write Content That Facilitates Buying Facilitation

Because of your sophisticated tracking and targeting, you know who’s reading your content. But do you know why they’re reading it? And how are you accessing those who could/should buy but are ignoring the articles your sending them? Content is written with different reasons in mind: for Buyer Personas to learn about your solution as… Continue reading Write Content That Facilitates Buying Facilitation

6 Power Packed Ways to Maximize Your Corporate Event Values

Introducing a power packed entertainer for your corporate event has more value than about any other single training option you can add to a weekend. Let’s talk about how you can increase your value through entertainment options. #1 Sales Training Increasing training values pumped up with references, characterizations, and concepts included in a themed music… Continue reading 6 Power Packed Ways to Maximize Your Corporate Event Values

How To Qualify Prospects

Whether you sell on a showroom floor to mum and dads or work the corporate B2B sector this editorial will give you the basics to put in place a follow-up system that will take the pain out of qualifying a prospect. What I learned about qualifying prospects First tip – It is better to have… Continue reading How To Qualify Prospects

The Single Sales Principle and The 8 Myths of Selling

The Single Sales Principle states that: ‘People buy when a compelling need is met by a credible solution that offers perceived value’. Simple. Too simple? Well, as Jim Collins claims in his book Good to Great, “Freud, Darwin and Einstein all had one thing in common. They took a complex world and simplified it.” And… Continue reading The Single Sales Principle and The 8 Myths of Selling

Personal Development Programme: Make A Difference in the Workplace

Running your own company can be a challenging endeavour. It is critical to streamline the business procedures to ensure the continuation of operations effectively with profit. Smooth operation of your company comes down to the individuals who perform the given tasks, such as staff in the production department, office employees creating and issuing documents and… Continue reading Personal Development Programme: Make A Difference in the Workplace

Sales Training Technique to Boost Your Results by Learning Unique Benefits and Features

Boost your results with this sales training tip that shows you a quick and fun technique to learn the benefits and features of the products and services that you sell. This is a simple way to discover and memorize additional features and benefits of your products and recall them instantly while you talk with customers.… Continue reading Sales Training Technique to Boost Your Results by Learning Unique Benefits and Features